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Money makes the world go round


Dave Bowler

3/1/07

And still the row over Academies rumbles on, but now it’s getting serious. We’re now reaching the point where Crewe Alexandra, pound for pound the most successful producer of young footballing talent in the country, are actively discussing winding up their Academy for lack of funds.

You might argue that given the amount of money Crewe have made in transfer fees down the years, that’s something of a false economy, but at a time of dwindling attendances and escalating costs, it’s an economy they might simply be forced to make.

And the villain of the piece? Yes, once again, step forward the Premier League. Awash with more money than they know what to do with - other than give some more of it to Chelsea - the grant to the lower division Academies is still ridiculously small.

From those immense riches, the Premier League see fit to distribute a whopping £4million per year to the 68 Football League clubs who run academies or centres of excellence, a grant, an average of around £60,000 per club with a maximum ceiling of £138,000, a sum that barely scratches the surfaces of the costs necessary to run a youth programme worthy of the name.

Those lower league programmes are the source of much of the talent that currently parades in the Premiership, often taken away from those clubs at scandalously low prices - Gareth Barry, England left-back a couple of weeks ago if you recall, was eased out of the Brighton set up for next to nothing for example.

Huw Jennings, youth development manager at the Premier League argues that, “The difficulty we have is the notion that everybody is entitled to the same figure. We shouldn’t underestimate the varying levels of compliance with the programme. Inevitably, some clubs invest more and dedicate more, while some pay lip service to it. We want to promote quality.”

It’s a reasonable point, but you cannot promote quality on the cheap, whatever field you’re working in. Whether England’s “golden generation” of Gerrard, Cole, Carrick, Lampard, Ferdinand, Terry and the rest were ever as good in world terms as the hype suggested is one thing, but what isn’t in any doubt is that they are top class club footballers. And what do they all have in common?
They came through expensive academy programmes at big spending football clubs.

There is £2.7billion coming into the Premier League in media rights alone over the course of the next three years. The Premiership clubs spend around £23million between them each year on youth development. How can they not allocate a similar amount to the Football League every year over the next three years, putting in the necessary stipulations that the money goes into youth development - that would be less than 3% of the total media rights take, and a terrific investment in the future of the game.

If we want to host the 2018 World Cup, the players that will make up that side - a side that we want to see make an impact in a competition where we’d have our best chance of winning in 52 years - are almost all currently in football academies somewhere. If we stop trying to groom the talent we have in this country, then what’s the point trying to compete? For a ha-porth of tar.



FirstTouch is published weekly by David Witchard
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