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A Matter of life and Death


Dave Bowler

4/12/07

So the Football League’s Chairman, Lord Mawhinney, believes that draws are old hat and that we need to introduce penalty shoot outs to decide bonus points, in the name of “refreshing our product”.

Dissolve the picture - one of those old school Dr Who effects - and fade up the 2022 World Cup.

Football as we’d known and loved it had become obsolete. The stakes simply weren’t high enough to get the apathetic masses out of their seats. So now, instead of playing the World Cup for something as nebulous as national pride or a stupid gold trophy, it was played for money.

The winners were presented with their annual tax receipts each year for the four years they held the trophy, the money being contributed by the teams that failed to win the competition. The earlier you went out of the competition , the more you had to pay.

Four years ago, when the Germans took the trophy, we had been privy to the sight of one of the world’s most powerful nations being subsidised by Senegal, who had been dumb enough to get knocked out in the First Round.

In the new middle-class friendly world of professional football, money was all that counted. And if England could win the World Cup, it meant that the entire revenue-generating population would no longer have to pay a penny in income tax, VAT, petrol duty or the rest for four years, while the weak nations of the third world dug deep. Unfair?

Come on, market forces, survival of the fittest, law of the jungle. That’ll just teach those minnow nations to learn to play properly - you can’t expect progress without a financial imperative.

The game ended in a 2-2 draw after the full sixty minutes, England salvaging an equaliser with virtually the last kick of the game. Ten minutes of extra-time could not separate them. Now we entered sudden death, the shootout. This was the first game in which the new Final solution was to be used.

The executives at Chordum TV had concluded that penalty shootouts were far too dull, too drawn out, might take fifteen or twenty shots to reach a decision. They lacked the necessary je ne sais quoi, the melodrama that made a sporting event truly great. A quarter of an hour of lost advertising revenue just waiting for someone to fail.

Games weren’t about failures, failures were filth. People wanted to glorify winners, failures weren’t worth the scrapings off our shoes. And they couldn’t be identified with products. Only winners could be used for that.

“From the past springs the future” was a motto that Robert Chordum had always held dear. Looking into the history books, the answer sprang out and hit him between the eyes. Duelling!

The English and Italian captains met in the centre circle and chose their weapons.

The greatest of honours, to not only captain your country but kill for it too. After years of commentaries that had likened sport to war, the logical conclusion had been reached. They walked towards the penalty area, stood back to back and took ten paces away from each other, turned and fired.

The Italian was quicker and a shot pierced the oppressive blanket of silence that covered Wembley Stadium. The Englishman staggered back a pace or two and his left arm went limp as he crumpled to his knees. A groan filled the stadium.

Then he gathered himself, stood up straight and tall. Just a flesh wound!
Debilitating, disabling, career ending, but not fatal! Yes! A deafening roar! England, a free shot to win the World Cup Final and shave thousands off everybody’s tax bill.

The Roman looked to the floor, distraught, knowing he had let down his country and would force them to shoulder a financial burden they could ill afford. Then, bravely, he looked the Englishman in the eye as he took his aim and fired.

The bullet struck the Italian in the chest, hurling him backwards into the net, where he became entangled, arms outstretched, begging the fates for an escape that was never going to come.

The crowd erupted. The England captain was enveloped by his team mates, a deafening roar of “England! England!” filled the space. World Champions at last! The England coach, who by day was Chancellor of the Exchequer, came out to congratulate his boys, knowing his financial strategy was safe for another term of office.

Fans poured onto the field, lifting the captain aloft as blood seeped through a hole in his shoulder. The Italians in contrast, trooped disconsolately towards the goal, cut down their captain’s bloodied body, zipped him up into a Nike body bag - available in the your nearest mall for just £175 - and carried him off.

Has that refreshed the product enough for you?



FirstTouch is published weekly by David Witchard
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