About First Touch Online
Did you know that First Touch was the very first weekly soccer fanzine in the USA, starting back in 1995? From humble beginnings helping fans discover new soccer bars and follow matches on TV, it grew into a full-color tabloid that graced pubs and restaurants across New York until 2020. Today, First Touch Online continues to serve the soccer community with a popular website and free mobile app, making it easier than ever for fans to access articles, interviews, live game guides, and find local soccer bars and supporters clubs nationwide.
Whether you’re a die-hard supporter or just love the beautiful game, First Touch is all about celebrating soccer culture with sincerity and passion. It’s even helped fans form official Manchester United clubs here in the US! Want to learn more or get involved? Check out the story behind this iconic publication and see hundreds of cover shots through the years at First Touch. Drop us a message if you have questions or want to list your soccer bar—let’s keep the soccer spirit alive!
Your website has been most valuable in finding new US clubs. Since the start of 2024, the site has provided me with 7 new groups of Man United fans, that we ended up making official MUFC clubs! They are all delighted to become official!… so, from them, me and the club.. thank you very much.
Manchester United Football Club
‘Excellent coverage with observation and foresight far more interesting than some of the clichéd dirge we often read in our national press here in England.’
Football Trader Magazine, UK
‘These writers find sincerity, honesty and a genuine nature of what real soccer provides. They find not only culture and pride, but a humanity that is evident in every player who believes this game defines them, whatever level of soccer they may play.’
New York Cosmos
‘There’s so much quality here. This is the original voice of the voiceless. First Touch is unspeakably important. Defend it with all your might, you lovers of freedom.’
Empire Supporters Club, NY Red Bulls.
"I have no idea what it is!"
Listen to Matty Lawrence skillfully plug First Touch
to Steve Lamacq on BBC 6 Music!
Contact First Touch Online Here
Have a question? Looking to list your soccer bar? Please reach out to us here!